Author: Leticia Holmbo, RD, LD, MBA

Featuring: Lauren Swann, MS RD, Concept Nutrition Inc., Labeling, Marketing Communications, Ethnic Specialist www.FoodFactsWork.com

This manual will teach you how to

• Identify partnership options with food companies along with ethical issues
• Position your proposal for hire and negotiate contracts and fees
• Create effective messages for your audience that sell the company's products
• Create collateral materials for the food company in order to help hone the message

This manual contains sample proposal and press releases.

Reviews
"This manual is a terrific tool for dietitians who know they want to begin consulting in the food retailing and communications sector of the marketplace. Possibilities to position yourself with grocery stores, distributors and manufacturers are abundant when creative programs with realistic action plans are part of the sales tactic. Learning the language of the industry as well as in what direction to head are part of the curriculum. Teaming up with the right players can boost sales and profits when negotiated well from the start."

Susan Deye, RD, LD, Deye Enterprises, LLC, Cincinnati, OH

Self-Study and Evaluation Assessments are found at the back of each manual.  They may be mailed, faxed or preferably e-mailed to Beverly@gettingthatjumpstart.com.

Leticia Holmbo, RD, LD, MBA, professional speaker and health promotion consultant

Leticia's area of expertise in public health, wellness, marketing and public relations give her a unique insight into all areas of community leadership and innovative entrepreneurial opportunities. For several years Leticia was H-E-B Grocery Company's corporate dietitian and worked in partnership with grocery vendors in the retail industry.