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Media Training Handbook Special Edition for Registered Dietitians
Author: Mort Meisner, Former Major Market Television News Director

This manual will teach you how to:

  • Manage a Crisis
  • Manage Tough Questions
  • Use Emotions to Reach Your Audience
  • How to Drive Home Your Point
  • Develop a Personal Style

….along with Secrets to Attract the Media

Sample press release and situational interviews, regarding nutrition issues, are also included in this manual.

Reviews
"You will find this manual just as exuberant as Mort Meisner himself! This manual is an invaluable resource for registered dietitians. Dietitians need Mort Meisner to facilitate them in developing media skills so sorely needed by the profession as a whole. Mort teaches you how to be proactive versus reactive. If you follow his guidance, your press releases and interviews will come to life!"

Beverly Price, RD, MA, RYT Principal, Jump Start Consulting, LLC, Huntington Woods, MI

Learning Need Codes:
 
1000Professional Skills
1090Media skills
1130Verbal communication skills, presentations
7120Marketing
 
CPE Information
 
Jump Start Consulting, LLC is a Continuing Professional Education (CPE) Accredited Provider with the Commission on Dietetic Registration (CDR). Registered dietitians (RDs) and Dietetic Technicians (DTRs) will receive 10 continuing professional education units (CPEUs) for completion of this program/materials.


Self-Study and Evaluation Assessments are found at the back of each manual.  They may be mailed, faxed or preferably e-mailed to Beverly@gettingthatjumpstart.com.

RichardMort Meisner, Former Major Market Television News Director

Mort Meisner is President of Mort Meisner Associates and former news director at WJBK, Detroit, Michigan. Mort Meisner's 20-year history in the news business provides him with a powerful base of knowledge and experience that he now brings to you through Media Training seminars with Mort Meisner Associates. Throughout his career, Meisner has earned numerous awards, three prestigious Emmy awards and has been honored several times with awards from both The Associated Press and United Press International.

Mort Meisner Associates also offers media seminars including interactive training, videotaped practice sessions and real-life examples. Mort Meisner Associates will help you shape your message and gain the confidence you need when the cameras are rolling.
ISBN: 1-932452-32-X
CEU Credits: 10 CPEs for RDs
Price: $85.00
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