Effective, Inexpensive Marketing Ideas That You Can Implement Now!

Online Store : JumpStart LLC : Distance Learning Products : Private Practice

Author: Dawn Singer, BS, Independent Marketing Consultant
Forward by: Lynn Blackburn, CEO, Metric Direct, Helping companies brand and market their products and services

This manual will teach you how to:

Market to baby boomers which drive healthcare purchasing decisions.
Referral-based marketing and how to implement this no cost marketing strategy.
Partner with the medical-related supply manufacturers to increase your referral base.
Create a niche for your business and brand yourself.
Brainstorm creative marketing ideas.
Develop a marketing strategy related to accountability including customer service, research, outcomes and ratings.
Incorporate new technology into your marketing plan.

Resources for marketing are also included such as brochures, sample mailer, business-to-business packet, market research assessment, educational marketing flyer and more!

Reviews
"In our industry, relationship marketing is the most economical and effective way to market and promote in the service industry. It is so true that people will refer to you first and your services second. I highly recommend this manual for dietitians and nurses in a counseling situation looking to increase their volume."

--Linda Shulman, RN, BSN, Health Ingenuity, LLC, Sudbury, MA

An additional free continuing education credit is included in the price of this manual.

Learning Need Codes:

7050	Customer focus
7120	Marketing
7150	Negotiation
7210	Sales and merchandising


CPE Information

Jump Start Consulting, LLC is a Continuing Professional Education (CPE) Accredited Provider with the Commission on Dietetic Registration (CDR). Registered dietitians (RDs) and Dietetic Technicians (DTRs) will receive 7 continuing professional education units (CPEUs) for completion of this program/materials.

Self-Study and Evaluation Assessments are found at the back of each manual. They may be mailed, faxed or preferably e-mailed to Beverly@gettingthatjumpstart.com.

Companion electronic forms for -- that you can save, edit and personalize for use in your own practice setting! Combination of manual and forms is savings of $30!

Office Forms List

Diet sheets for physician offices
Physician referral contact sheet
Welcome letter
Healthcare questionnaire
Physician and patient needs assessment
Sample newsletter for patients
Marketing and promotion sheets
Nutrition lecture evaluation

Dawn Singer, BS, Independent Marketing Consultant
Dawn career has focused on merchandising, marketing and sales. She has worked in the diabetes and medical sales arena for over 15 years where she was consistently the top sales manager in her territory. Currently, Dawn is an independent marketing consultant for healthcare professionals and healthcare corporations.

ISBN: 1-932452-31-1

CEU Credits: 7 CPEs for RDs

forms will be available immediately as a download (no shipping)

Price:	$100.00
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